Wear shiny finishes on areas of your body that you want to accentuate and appear bigger

Been shopping lately? If so you may have noticed that animal print fabric is everywhere. Personally, I really like it. It’s fun and comes across mischievous and playful. And this season, whether you want to look like a fox, a cat, a tiger or any other animal, it’s out there. But is work the best time to come across this way?  OK, yes, it’s good to enjoy your time at work. However, the way you dress may be perceived as sending mixed messages. How do you look playful and come across serious at the same time? When dressing for the purpose of work this can be a challenge. My suggestions?

• If possible, keep animal print for social occasions.
• If you work in an environment that encourages a playful approach, but you still need to look like you are capable and are there to do your job, wear subtle versions of animal print. This can be done with low colour contrast, worn in small areas or by choosing non-descript versions.

Wearing cool colours will make that area of your body appear smaller

I love black! It is mysterious, chic and intriguing. And it is the perfect colour to wear any time you want to look dramatic, especially in a social setting.  But is it a good colour to wear to work? The answer is… it depends on what message you want to convey.

Black being the darkest colour is also the most authoritative colour. If you want to come across commanding and have others follow direction that you give without question, black is definitely your colour.  However, that might not always work in your favour. What about those occasions when you are trying to create rapport and you want interaction? Looking authoritative can be good, but in this situation it might be over-kill. Because black is such an authoritative colour, it can also be very intimating.

If you like black but still want interaction with others here are my suggestions:

• When interacting with clients or subordinates break up the black. Instead of dressing in head to toe black, wear black dress pants and a coordinating jacket in a different colour or the other way around.
• Keep the black suit for those times when you are interacting with others in top leadership positions.
• If you want to come across authoritative but a little more approachable, try navy instead. In navy you will still maintain an appropriate level or authority and others will trust that you can do the job. However, because blue is the colour of trust, others will trust that they can open up and ask questions.

Most companies spend a lot of money each year developing and maintaining their company image. As a representative of your company it’s up to you to reinforce this image by presenting yourself in a way that’s consistent with the company brand. Let’s face it, when we meet someone for the first time, whether we like it or not, we instantly form an impression about them. If the impression matches what they are trying to communicate, we are more likely to trust them. Once trust is established, it’s easier to build rapport and strong business relationships.